LOS ANGELES, CA (May 14, 2024) – GHJ, a national advisory and accounting firm, is proud to announce it has won the Association for Accounting Marketing’s Marketing Achievement Award for Client Experience (CX). The award was accepted by GHJ Chief Strategy Officer Mari-Anne Kehler, Marketing and Business Development Director Jennifer Sullivan and Pursuit and Proposal Manager Melissa Henderson at the Association for Accounting Marketing (AAM) Summit, where Mari-Anne was a featured speaker.
“At GHJ we believe in meeting clients where they are to help them #BeMore every day,” Mari-Anne said. “Our CX Initiative is one of the many ways that GHJ strives to provide personalized services and position our clients for long-term success. Congratulations to our team for bringing home this win.”
GHJ initiated its CX program in 2021 to create a seamless and unparalleled client experience across all service lines — audit, tax and advisory — to elevate GHJ from a high-performing firm to an industry leader in client service excellence. The result of this strategic vision was a 24-month study of the client experience conducted with MCorpX that was completed in fall 2023 under the leadership of Mari-Anne with critical support from Jennifer and GHJ Senior Marketing Coordinator Ida Paquin.
Going beyond client loyalty and satisfaction surveys, this study set new benchmarks for client engagement to deliver consistency, excellence and personalized service at every client touchpoint. With weekly status meetings, client focus groups and workshops with firm leaders, this program exposed employees at all levels to new ideas and client insights in support of GHJ’s environment of continuous learning and adaptability.
“At GHJ, we always look ahead to ensure we are not merely reacting to changes but actively shaping our future,” Jennifer explained. “This proactive stance helps us maintain an edge in a rapidly evolving market and keeps us from settling for the status quo as we expand and adapt to changing markets.”
GHJ has significantly expanded over the past three years to become a national firm with global reach and was named the No. 7 Fastest-Growing Firm by Accounting Today in 2023. With initiatives like the CX program, GHJ is able to deliver consistent, high-quality service that aligns with its values and client expectations as it grows.
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About GHJ
GHJ is a national advisory and accounting firm with employees in nearly 30 states and clients around the world. Our team of experts meet clients where they are and provide personalized service for nonprofit, food and beverage, entertainment and media and health and wellness companies. Ranked as a Top-100 Firm, 7th Fastest-Growing Firm, Top Regional Leader in the West and Best Firm to Work For by Accounting Today, GHJ is passionate about helping clients and its people #BeMore by focusing on building thriving businesses and creating a better future.
Through its affiliation with HLB International, a global network of independent professional accounting firms and business advisers, GHJ is able to partner with other top firms around the world. GHJ’s audit, tax and advisory teams leverage the HLB network to partner with its clients and give clients access to member firms in over 157 countries across the globe. GHJ has 20 partners and more than 200 staff members, who serve thousands of clients. The Firm is also a member of the American Institute of Certified Public Accountants (AICPA), the AICPA Governmental Audit Quality Center (GAQC), the California Society of CPAs and the California Association of Nonprofits (CalNonprofit).
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