Join GHJ Food and Beverage Practice Leader Maria Pearman and Cincoro Tequila's Managing Director – International Quentin Job for their seminar on crafting international route-to-market strategies for spirits brands. This in-person event is part of the Park Street University educational series at Bar Convent Berlin and will take place in Berlin, Germany on Oct. 16 at 11:30 a.m. local time. 

Maria and Quentin will guide spirits brand owners through the key steps to entering the U.S. as a foreign brand and offer tips for U.S. brands expanding into international markets. They will discuss the principles of market entry that are universal, regardless of the market’s unique conditions and barriers.

Bar Convent Berlin is the largest trade fair for the bar and beverage industry that brings together attendees from nearly 90 countries. Park Street University is an educational seminar series that will be hosted at Bar Convent Berlin and focuses on industry trends, consumer insights and market dynamics. Topics on this year’s agenda include premiumization, brand building, finance, distribution strategies, regulatory landscapes and market expansion.

A recognized expert in running successful food and beverage businesses, Maria partners with clients to ensure they are set up for success. She has written two books about running successful beverage alcohol businesses: Small Brewery Finance and Distillery Finance.

Click here to learn more about Maria’s session and this event.